12 Truths You Need to Know Before Starting Direct Sales
It’s hard to believe I’ve stuck with my direct sales company for one full year! The first time I gave direct selling a shot was years ago. My little adventure lasted two months, and I didn’t sell a thing. About five years later, I joined another company and sold a total of three items, then quit after about five months.
Fast forward to last year, I found the company I’m currently with and was determined to stick with it. My husband, who witnessed and made fun of my track record was very skeptical, so I had to make it work. If for nothing else, to prove him wrong.
Reflecting on the past year, I realize how life’s lessons come from the most unexpected sources. If you are thinking about joining a company as a direct sales representative, what you are about to read will help in your journey.
You should sell according to your values.
If you can’t use it and don’t fully believe in it, don’t sell it. Plain and simple. Just because you can, doesn’t mean you should. People are smart and can tell when they are being taken advantage of. Only offer what you can back 100%. Also, it’s easier to make sales when the product is solid and you have great things to say about it–it’s more about sharing than selling.
Someone always has more experience than you.
No matter what you do in life, there will always be another person who is more knowledgeable. Often in direct sales, some reps change companies, and it may not be due lack of performance or sales. Perhaps they weren’t happy with their previous organization, or maybe they are still looking for the perfect fit. Just because someone is new to your company doesn’t mean they don’t have expertise. Many times, these are the individuals who can give you tips on how to take your business to a new level.
You can’t base your success on how quickly you promote.
Month after month the names of those who made rank are announced, and month after month, your
name is nowhere on that list. If you are doing what you are supposed to, eventually you will get there too. There are a lot of factors that come into play when people promote. Maybe they had more time to dedicate to their business this month, or it could be that they had 20 family members who joined their team. Also, you may have to ask yourself if you honestly applied the same amount of effort. If one can do it, so can you.
Not everyone is a leader.
Lots of people desire to become a leader, but many don’t want to do what it takes to lead. Having the title of a leader sounds glorious, but there is much work involved, and it’s not easy. What are your plans as far as direct selling is concerned? Do you want to lead others? If you don’t, it’s perfectly fine. However, if this is your intention, equip yourself with the tools to be successful at it. Learn about your product, read books on leadership and carry yourself as such. Be the person others would want to follow.
Popular does not equate to better.At the time I discovered the company I’m with now, I had never even heard of them. I knew nothing about their products, but as I read and researched, I was impressed with their list of ingredients, their mission statement, and website, so I decided to place an order. As it turned out, the company was only about two years old. When I received my box of goodies, I fell in love with every product to include the gorgeous packaging. I’ve used products from other well-known companies, and they just don’t compare. When you are looking for a direct sales company, do your research and don’t be afraid to go small.
Your friends and family may not support you.
Now, this isn’t for everyone, but if you are easily offended when your cousins and aunts don’t support you, prepare to be offended when you try to sell them a product you love. They will not want to try it. Some family members and friends can be super supportive, however, if they aren’t, you can’t let that stop you and don’t let it ruin relationships. Instead, turn your focus to the other millions of people in the world who may want what you have to offer.
You have to study.
Whatever you decide to sell, it’s imperative to know the products inside and out. How will it look if you’re trying to make a sale but can’t answer simple questions? How is the customer going to trust that you know what’s good for them if you can’t tell them anything about it? That’s the best way to lose a sale and tarnish your reputation. If there is something you don’t know, always tell the customer or potential customer you will find out and get back to them. They will respect you a lot more than if you just say you don’t know.
You must leave your feelings out of it.
Unless you are a robot, you are going to have feelings. It’s just a part of being human. However, if someone doesn’t want what you are selling, thank them and move on. If someone purchases a product and hates it, apologize, try to correct the situation and move on. Julie may not want to join your team, or your upline may have to counsel you on a mistake you made. The way direct selling is set up, you don’t have time to dwell on the negative. Of course, there will be times you are going to cry or get upset about certain situations, but don’t let those instances prevent you from growing your business.
You can’t save everyone.
You found this fantastic opportunity and want to share it with the world. As far as you are concerned, every living person needs this in their lives. They need the commissions from this life-changing business to help pay their car note or water bill. While this could be true, guess what? Some people just may not get it, maybe they had a horrible experience with direct sales in the past or perhaps they would rather do something else. Remember that anyone can do direct selling, but it’s not for everyone.
There is no comfort zone.
Almost every person on my team has done Facebook lives on their public page. Everyone except me. I’m not saying I will never do them; it’s something I’m working towards. However, I have spoken about my business in front of a crowd, and I’ve approached men and women about purchasing from me. Those actions are way out of my comfort zone, and I may not have done the best job in the beginning, but each time I venture out, I get sales and repeat customers. You have to push beyond the ordinary to get the results you desire.
You are an ambassador.
When you sign up with a direct sales company, you are a representative of that company and your business–all day, every day. You will always be judged by what you say and do. People are watching the way you carry yourself, so you must be aware of your actions. Representation is everything when you have a business and it can either make or break a sale. You should strive to help give your company a good name. If you no longer feel the need to do so, the best thing you can do is remove yourself from that organization.
Recruiting is awkward, but sharing is easy.
If your goal is to have a team, you’re going to have to get others to join you on your journey. For some, this is the worst part of direct sales because you want to build your business, but don’t want to be pushy or annoying. One thing most reps run into when recruiting is that one skeptic who thinks you are trying to lure them into a pyramid scheme (which is illegal btw). However, if your company has a great compensation plan and amazing products, bringing others aboard will be easier than you think–just share what you love. Personally, I haven’t recruited because of other projects I’ve been working on, although, I do plan on it in the very near future. (Edit: I am now looking for motivated business partners!) With some companies, building a team could be a requirement. What I love about my company is that no one is pressured into recruiting.
There will be a lot of hard work, but have a great time doing it. Direct selling isn’t something that should be forced; besides, you chose the business you are with. If it ever comes to the point where you have more stress than enjoyment, talk to your leaders about it. In the instance that doesn’t help, it may be time to seek out a new company.
If you are currently in direct sales, how long have you been selling and what have you learned?